Luxury Consumer Science publishes insights and resources on why people desire and purchase high priced luxury goods.
Our journalistic approach to consumer science takes into account history, sociology, anthropology, economics, and the rise of consumerism. We write about culture and branding to get to the core of this quickly evolving landscape of luxury consumer science.
If you have any questions or would like to contribute, contact us directly.
This site is founded by Lauren Proctor, a digital marketer and entrepreneur. Lauren is a former journalist who started studying consumer science while she was getting her masters degree in New York University’s Gallatin School of Individualized Studies.
Lauren got her start with luxury brands at L2 Inc (now Gartner), a think tank that helps luxury brands improve their digital acumen. Lauren Proctor has been working in luxury for more than a decade.
Today, Lauren is a marketing consultant for luxury, retail, and private equity portfolio companies. She is also in the process of founding By Bartenders, a bottled cocktail brand by the best bartenders in the world.
If you are building or growing a luxury brand in the fashion, hospitality, or lifestyle space, you can build your brand alongside Lauren Proctor at High Fidelity Artisans.